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“A 2018 study by personalisation platform for eCommerce, Monetate, revealed that eCommerce conversion rates double when purchasers are shown content that is personalised to them as part of their buyer journey. “Personalisation of marketing has become a macro trend over the last 5-10 years across all areas of marketing, with significant increases in conversion rates when advertising and promotional activity is tailored to the individual,” Little Hinges’ Mr Callaghan said. Joshua Callaghan, CEO, Little Hinges (Brisbane)Ī key benefit to buyers as technology evolves to meet their needs, is personalisation. “We could continue making progress with sale and rental campaigns, even when people couldn’t physically inspect,” Ms Shooter said.

Once the pandemic hit and restrictions and lockdowns were mandated, the agency was on the front foot with well established virtual inspection capability. “For us, there’s also been many unintended benefits, such as the ability to refer back to 3D tours for maintenance purposes, and to reduce the number of physical inspections for tenants when an owner decided to sell during their tenancy,” Ms Shooter said. “We’ve always wanted to make it as easy as possible for those who are thinking about moving here and the 3D tours mean people can get a very realistic impression of a property, at any time of the day or night, from anywhere in the world. “It was emerging technology in Australia at the time, and we saw it as an opportunity to establish a point of difference as a newer business in the local real estate scene, as well as enhance the digital footprint of Dubbo. Samuel Shooter, Director, and Laura Shooter, Managing Director, SJ Shooter Real Estate, Dubboįor Dubbo, NSW real estate agency SJ Shooter’s Managing Director, Laura Shooter, the decision to start using 3D virtual tours for all their sale and rental properties was made in 2018, long before lockdowns or borders closures were commonplace.

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Researchers are now also working on software tools with prediction and visualisation capabilities to transform the process of property valuation. Research by Little Hinges found that an average of 27 per cent of buyers digitally inspecting properties in 2022 - almost one million people - did so outside of their home state. “3D virtual tours are accurate to within a millimetre, giving potential buyers a true representation of a property, increasing their willingness to make their highest offer, or place a bid, sight unseen.” “Buyers know that glossy photos and highly produced videos don’t match the true experience of a property - they only have to compare what’s shown online with one open home to become distrustful of real estate listings.

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Property buyers want transparency, immediacy and personalisation when shopping online and new property marketing technology easily delivers this, plus more, according to Joshua Callaghan, CEO of Brisbane-based digital inspections platform Little Hinges.

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